What Data You Need to Get PMax Really Working
Why Performance Max and Advantage+ send you low-value users, and what your data setup needs to fix it.
View workshop Workshops
Live sessions on measurement that actually works.
Hands-on workshops and on-demand webinars from Propel's founders: attribution, signal engineering, and the data foundations behind trustworthy decisions.
Upcoming and on demand
5 sessionsHow to Defend the Channels Your Attribution Can't See
Why a large share of your conversions land in direct, and five ways to recover the signal.
View workshopTroubleshooting Meta CAPI
Learn how to identify and fix the most common Meta CAPI issues.
View workshopAttribution in the Warehouse
Why marketing needs a shared data foundation to make attribution reporting trustworthy.
View workshopSignal Engineering for Data Professionals
Configure, clean, and send accurate conversion signals to Meta and Google.
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Future events
