About the session
Meta's Conversions API is powerful but fragile. When something breaks, optimization quietly stops working, conversions drop, and no one knows whether the issue is in Meta, GTM, or the server.
This live beta session will help you understand what's really happening behind your setup and how to fix it.
What to expect
Live troubleshooting workshop
Hosted by Barbara Galiza and Timo Dechau. We'll map how Meta CAPI works and show the most common points of failure in real-world setups. The session is half presentation and half live Q&A.
Learn how to recognize the signs of broken CAPI events
Understand why those issues happen in the first place
See how to validate your setup using Meta's diagnostic tools
Get the opportunity to ask questions about your own tracking setup
What we'll cover
From browser to server to Meta
We'll go through the CAPI flow step by step and explain where signal loss typically occurs. You'll learn how to identify and prevent:
- Event mismatches between browser and server
- Deduplication errors caused by missing or inconsistent event IDs
- User parameter problems such as missing or unhashed data
- Timing and delivery issues with delayed or invalid payloads
- Validation warnings that reduce signal quality
The goal is to help marketers and technical marketers understand what breaks, why it matters, and how to fix it.
Who it's for
Built for the people closest to the data
Marketers
Technical marketers who work with Meta Ads and want to understand what's happening behind their setup.
Data Leads
Analysts responsible for performance tracking who need to validate and maintain reliable event data.
Frustrated Teams
Anyone dealing with missing conversions, unexplained drops, or a setup nobody fully trusts.
No coding knowledge required. Just curiosity and experience with Meta tracking.
Event details
Mark your calendar
Date
TBD
Time
TBD
Duration
60 minutes
Format
Live workshop
Half presentation, half Q&A
Spots available
50 participants
Waitlist available
Hosts
Barbara & Timo
Why "Beta"?
We're testing a new, interactive format. This beta session is limited to 50 participants so everyone gets the chance to ask questions.
We'll notify attendants up to one week before the event.
About the hosts
Barbara Galiza
Barbara started her tech career as a growth lead in different startups. She then spent nearly 10 years as an independent consultant, helping companies improve marketing performance with data initiatives. She writes about marketing measurement and analytics at 021 Newsletter.
Timo Dechau
Timo started his career in building products at some of Europe's fastest-growing companies before focusing on product and marketing measurement. He has spent the last several years as an independent consultant, helping data and marketing teams build strategic measurement systems.